The corporate segment of insurance is key and priority in work of the insurance companies.
If the insurance company has a strong brand and has proved as the reliable partner it can count on a stable demand for insurance and has the predicted percent of prolongations of contracts of insurance, especially it is actual for corporate contracts of memory or brave life insurance of employees of the enterprises.
In the Ukrainian market of life insurance the situation has shown positive dynamics. Growth the insurers having own networks of sales (not MLM) and having in a portfolio have shown a considerable part of corporate insurance.
As experts mark growth of awards corporate and retail segment has occurred at the expense of indexation of the insurance sums, expansion of a covering and a course difference (devaluation to the subsequent stabilisation of national currency).
Some insurers mark increase in an insurance covering for key persons at the enterprises in connection with improvement of a given social package.
Recently the tendency to increase in options of insurance in a social package for the worker of this or that branch is more and more shown.
The analysis of a segment of life insurance shows that the companies-clients are inclined to prolongation of the concluded contracts, choose the optimum list of options that in turn allows to save and receive a necessary covering.
In the present conditions – increase of insurance standards lays down social care «on shoulders» the employer. World experience however shows that under condition of increase of social standards at the enterprise is possible to operate productivity of the worker in every possible way to motivate it on improvement of industrial indicators.
Not the superfluous will mention increase of your reputation as the employer, in case of introduction or improvement of a social package for the workers.
First of all it is necessary to pay the attention to modern requirements of workers-competitors. If earlier in working conditions at the head there was a requirement of material indemnifications today there are more competitors care of a social package and a provision of pensions at work at the given enterprise.
Brave insurance upon accidents and memory life insurance which only enter into our life, in many respects inherit foreign experience.
Now the companies introduce insurance for key workers even in a greater degree rather than for ordinary employees.
As under condition of preservation of normal working collective to restore a material well-being it is possible that under condition of presence of “empty” machine tools and absence of the qualified worker of the personnel rather disputably.
Corporate life insurance takes root first of all for increase of labour productivity at the personnel. Among other things, such insurance helps to keep the necessary workers on their places.
In the conditions of modern distribution of life insurance it is necessary to tell much to the future clients about advantage of this or that policy, about necessity of accumulation of means.
The most important aspect is comprehension of necessity of universal introduction of memory insurance in a corporate segment and its realisation in practice.
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